Profitable Websites Work 24/7
You know that both the content and the appearance of your website are critical. Broken links or outdated material turn off visitors and search engines alike—and consequently reduce sales, whether online or in person.
Do you know:
1. When your site is most often visited?
2. Which pages receive the most views?
3. How long visitors are staying on a page—or even on your site?
4. Which page most visitors are on when they decide to leave your site?
5. What might be stopping them from doing what you want them to after they get to your site?
If you aren’t monitoring your website’s performance, you’re missing a great opportunity to improve sales! Consider starting with one of the following free packages:
For blogs:
Not free, but has a heatmap which can benefit certain websites:
Computing Profitable Sales
You know the Pareto principle: 80% of your sales are coming from 20% of your sources. But which 20%? Use your computer to set up a sales tracking system so you know where both leads and sales are coming from. This may be possible in your bookkeeping program (QuickBooks, for example) but is easy to start with a spreadsheet. If you aren’t keeping track of your numbers, you’re probably loosing money and opportunity. Keep track so you can make changes that increase your income.
Not sure what you should be tracking? Drop us an email and we’ll give you some recommendations.
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